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Branding

Brandspire understands that a brand is a blend of design and research—a strategic blend that sets your organization apart from the competition. We dig deep into audience behaviors, emerging trends, internal culture, and the art of storytelling to craft a compelling narrative that resonates with both your business and your target audiences.

From Minor Tweaks to Complete Brand Revamps

The approach Brandspire takes is versatile, catering to a spectrum of brand needs. For some clients, it’s a matter of fine-tuning an existing logo—a shift from a vertical orientation to a more web-friendly version, perhaps. Others seek a complete brand overhaul, especially new businesses, services, or product launches.

Our creative journey includes your preferences, starting with concept sketches, design refinement, and color exploration, leading to a tailored design solution that aligns perfectly with your business identity.

+52%

Brand Valuation

+98%

Client Satisfaction

+278%

Brand Visibility

+73%

Brand Loyality

Brand Discovery & Audit

The foundation of every successful brand strategy is a deep understanding of your brand’s strengths, challenges, and opportunities. Our discovery and audit process combines quantitative and qualitative research to unearth valuable insights.

We also scrutinize your primary competitors, dissecting their key differentiators and market presentations. Armed with this analysis, we carve out a unique strategic path for your brand, ready to seize untapped market spaces.

Brand Strategy

Consistency is the linchpin of effective marketing. Whether your brand needs a strategic pivot to adapt to changing market dynamics, fresh values to attract and retain talent, or a mission and vision statement to guide your organization’s journey, our brand strategy adapts to meet your specific needs.

A solid brand foundation serves as the bedrock upon which your marketing efforts are built.

Brand Standard Guides

A brand’s visual identity is its hallmark, and maintaining consistency is paramount. Our brand standards guide serves as your brand’s rulebook, instructing both your internal team and external partners on the correct (and incorrect) usage of your logo.

This guide, meticulously crafted by our seasoned brand development agency, outlines the proper application of your logo, fonts, colors, and their use in photos and other contexts.

It’s an ever-evolving document that ensures your brand’s correct and coherent representation, adapting to your evolving needs.

Logo Development & Redevelopment

Branding and logos, although very much related, serve different purposes within your business identity. A logo stands as the visual representation of your brand, a memorable symbol that captures its essence.

Your business might have a long history with a logo that’s been in use for years. However, evolving design trends and shifts within your industry may have ignited a desire for a more modern logo concept. Whether you’re seeking a fresh start or a revitalization of your existing brand, our goal is to create a visual representation that not only aligns with your brand’s core values but also resonates with your target audience.

Branding FAQ

What is the cost of branding, specifically logo design?

The short answer: It’s no different than purchasing a car. The price is all over the board depending on what type of car you want to purchase. Each business is unique, which is why it’s challenging to provide a fixed cost for logo design. The price of our logo design projects varies based on the specific needs and goals of each client.

To receive a quote for creating a logo for your business, please reach out to us. We’ll be happy to have an initial conversation to gain a deeper understanding of your business, your requirements, and the value our solution can bring. This will enable us to provide you with a pricing estimate that aligns with your business’s needs.

How long does branding typically take?

The entire branding process typically takes us one to three months, depending on the complexities of the project. Some

For logos only, we generally take two weeks from start to finish. Turnaround time is contingent on response times and the number of additional design changes requested.

How many logo concepts will I receive?

When we present logo designs to you, you can expect to see three initial concepts that align with your company’s objectives. These concepts are the result of a meticulous design process, informed by the information you provided during our initial interview.

After collaborating with you to select the most promising concept from these three, we will refine and finalize it. This process ensures you end up with one exceptional logo design by the conclusion of our work together. Following the receipt of the final payment, we will send you the new logo files, transferring copyright ownership of the final design to you.

What if I don't like any of the logos you presented?

Our logo designs are based on the information gathered during the initial interview phase, where we dive deep into your company, objectives, and logo requirements. When we present our initial concepts, we provide explanations for how we arrived at these ideas and why we believe they would be effective for your business.

While personal preferences are important, it’s crucial to remember that a logo’s primary function is to serve your business effectively. If, after revisions, you find that you still dislike all of the logo designs, we’ll do our best to present additional ideas till we get it right. if we ultimately fail, which has yet to happen, we’ll refund your money and you won’t be required to make the final payment. That’s how confident we are in our work.

We work closely with you to create a symbol that aligns with the agreed-upon objectives set at the beginning of the project and take into account any specific requests you have communicated.

What do I receive at the conclusion of the logo design process?

At the end of the project, you will receive a comprehensive zip folder containing your new logo in all industry-standard file formats and color profiles, ready for use across various applications, from print to digital.

We may include different files depending on the project, but we typically include the following by default:

  • File Formats: JPEG, PNG, PDF, EPS, SVG, AI.
  • Color Profiles: CMYK, RGB, PMS, Positive Color Profile, Negative Color Profile, Black Silhouette, White Silhouette.

You will also receive:

 

  • A Logo Style Guide: A detailed guide specific to your business’s new identity system, designed for internal use or to share with external design agencies, ensuring brand consistency.
  • Logo Usage Document: A guide providing a more in-depth description of the different file formats and color profiles provided, helping you choose the right file for the right application to maintain your logo’s quality and consistency.

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