Construction Web Design Case Study
One Day Garages
Headquartered in Hubbard, Ohio, One Day Garages has been a leader in new garage construction since 1974. The company services customers throughout Northeast Ohio and Northwestern Pennsylvania.
One Day Garages realized they needed to refresh their online presence, and after consulting with several marketing agencies, contracted Brandspire to help take the company to the next level.
The company had an outdated website with numerous issues including lackluster content and poor SEO that was not attracting attention from potential customers as well as it once did.
Creating a Better Web Experience for a Garage Builder
Lacking clear navigation, the old website was frustrating and confusing for many users. The site’s user experience simply left a lot more to be desired. Rankings on Google were also slipping due to outdated information and a lack of a strong SEO strategy.
Brandspire created a clean, modern website that looked great and functioned flawlessly. We were also responsible for creating new content for both SEO and informative purposes, as well as introduced various short forms throughout the website for lead generation.
The company experienced noticeable SEO results after only a few weeks after the new website launched. Organic bounce rate dropped down drastically from 72.13% to 34.55%. Online leads have been strong and steady, helping make 2021 one of their busiest years in recent memory.
Website: Before & After
One Day Garages knew that a website redesign would be essential to communicate their services effectively. The new website needed to keep things simple, but also include all of the necessary information without becoming cluttered or confusing for visitors on any device they might use.
When the new One Day Garages website launched, it quickly experienced a promising uptick in SEO traffic. Lead forms introduced with the new website were utilized by potential customers almost instantly and have been hugely successful.
Substantial increase in Google and other organic traffic
The company has experienced substantial organic traffic due to ranking first page for several keywords in Youngstown, Akron, Cleveland, and Pittsburgh.
Various types of lead generating forms utilized
By utilizing various forms for quote requests, general contact, and coupons, we were able to capture strong leads for sales to follow up with.
First page rankings for highly competitive keywords
We wanted to help our client rank higher for search phrases like “garage builders” in major markets the company serves, which we accomplished.
Similar user experience on any type of device
Introducing a responsive layout almost instantly resulted in a sharp decline in mobile bounce rate and increate in mobile conversions.