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Case Study


How we helped a B2B/SaaS behavioral assessment provider grow substancially post-pandemic


Increase in Revenue in 2023


Increase in Qualified Leads


Decrease in Bounce Rate

The Client

Founded in 2004, PeopleKeys is a globally recognized leader in customized, validated, and reliable behavioral assessments, with clients ranging from startups to Fortune 500 companies. The company’s mission has been to create a technology-driven platform to enable its unique knowledge and expertise to partners worldwide through a scalable delivery model.

The Challenge

When Brandspire first met PeopleKeys during Q2 2021, leadership realized they needed help with lead gen and were looking for a way of complementing their existing in-house team. A disconnected online presence and a confusing, outdated website with more of a B2C-centric strategy were immediate red flags we identified that needed to be addressed.

What We Did

We uncovered numerous critical issues that had slipped under PeopleKeys’ radar. Their website and the bulk of their marketing materials were overdue for a comprehensive revamp. Moreover, some external partnerships, including a major national agency handling paid advertising, were not only pricey but also failing to yield a positive ROI.

Brandspire played a pivotal role in completely reshaping PeopleKeys’ marketing strategy, from refreshing their website to crafting sales playbooks and restructuring HubSpot automation. Our approach involved conducting a thorough audit of all existing marketing efforts, discarding ineffective elements, and devising fresh methods to engage.

Thrillingly, substantial improvements have materialized since our ongoing collaboration, leading to a noticeable upswing in both high-quality leads and customer acquisition—attributed to both organic growth and the success of our paid advertising campaigns. In 2023 alone, the company experienced a remarkable increase of over 30% in revenue compared to the prior year (and every year they’ve worked with us, they’ve experienced better sales). We’re excited about continuing building on this momentum in the coming years.

Services Provided

  • Brand Research
  • Brand Platform and Persona Development
  • Brand Messaging
  • Content Strategy
  • Landing Page Development
  • Web Design and Development
  • Trade Show Materials
  • Brand Launch
  • Campaign Creative
  • Video Production

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