B2B Tech Marketing Case Study
PeopleKeys
For over 30 years, PeopleKeys has been a global leader in online behavioral assessments, trusted by small businesses to Fortune 500 giants.
When Brandspire first met PeopleKeys during Q2 2021, leadership realized they needed help with lead gen and were looking for a way of complementing their existing in-house team.
A disconnected online presence and a confusing, outdated website with more of a b2c-centric strategy were immediate red flags we identified that needed to be addressed.
Digital Marketing Overhaul for Established DISC Provider
Challenge
There were many critical issues that we identified that PeopleKeys didn’t even consider to be issues. The website and most marketing materials needed refreshed. A few external partners, including a national agency for paid advertising, were costly and failing to deliver a positive ROI.
Strategy
From the website to sales playbooks, Brandspire helped redefine the entire PeopleKeys marketing strategy. We performed an extensive audit of all existing marketing efforts, tossing what didn’t convert and coming up with new, innovative ways to attract new customers.
Results
The company has been experiencing an increase in quality leads as well as customers, both organically and through paid ads. One year later after working with Brandspire, the company has continued experiencing rapid growth with nearly a 50% increase in revenue since last year.
Website: Before & After
Having a flawless website experience is a must for any business in tech/b2b. The previous website was outdated and had an extremely confusing user experience. After conducing research on the target demographic, we realized the new website needed to be clean and modern, yet straightforward and easy to navigate.
Project Deliverables
Throughout the past year, Brandspire has been working relentlessly refreshing the PeopleKeys brand. From PowerPoints used for live training to implementing a new SEO strategy, we have played a critical role in helping grow the company in a rather short timeframe.
Substantial increase in organic traffic within three months
Many important keywords did not rank on Google. Within three months of launching the new website, we saw substantial increases in clicks, some exceeding 1,000%.
Paid ads to further dominate first page results
PeopleKeys previously hired a PPC agency that delivered extremely disappointing results. We started new campaigns that have been bringing in new customers.
New landing pages to help convert more leads
We developed new landing pages to better match the new website. Through heatmapping, we closely monitored user activity to further improve.
eBooks and other marketing materials refreshed
Introducing a responsive layout almost instantly resulted in a sharp decline in mobile bounce rate and increate in mobile conversions.