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Case Study


How we helped a B2B/SaaS behavioral assessment provider grow substancially post-pandemic


Increase in Annual Revenue


Increase in Qualified Leads


Decrease in Bounce Rate

The Client

Founded in 2004, PeopleKeys is a globally recognized leader in customized, validated, and reliable behavioral assessments, with clients ranging from startups to Fortune 500 companies. The company’s mission has been to create a technology-driven platform to enable its unique knowledge and expertise to partners worldwide through a scalable delivery model.

The Challenge

When Brandspire first met PeopleKeys during Q2 2021, leadership realized they needed help with lead gen and were looking for a way of complementing their existing in-house team. A disconnected online presence and a confusing, outdated website with more of a B2C-centric strategy were immediate red flags we identified that needed to be addressed.

What We Did

We identified numerous critical issues that had gone unnoticed by PeopleKeys. Their website and the majority of their marketing materials were in need of a thorough revamp. Additionally, several external partnerships, including a prominent national agency handling paid advertising, were not only costly but also failing to generate a positive ROI.

Brandspire played a pivotal role in reshaping the entirety of PeopleKeys’ marketing strategy, spanning from website revamps to the establishment of sales playbooks and restructured HubSpot automation. Our approach involved conducting a comprehensive audit of all existing marketing endeavors, discarding ineffective elements, and devising fresh methods to engage.

Significant improvements have materialized since our ongoing collaboration, with a noticeable upswing in both high-quality leads and customer acquisition—attributed to both organic growth and successful paid advertising campaigns. After one year of partnership, the company boasted an impressive nearly 50% surge in revenue.

Services Provided

  • Brand Research
  • Brand Platform and Persona Development
  • Brand Messaging
  • Content Strategy
  • Landing Page Development
  • Web Design and Development
  • Trade Show Materials
  • Brand Launch
  • Campaign Creative
  • Video Production

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