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Case Study

Phoenix Support Systems

Transforming an American manufacturer of strut fittings, accessories & supports


Increase in Organic Traffic


Increase in Online Leads


Decrease in Bounce Rate

The Client

Phoenix Support Systems manufactures steel and metal framing items, specializing in products for the strut and channel framing sectors. Catering to the electrical, plumbing, mechanical, and industrial fields, they provide top-tier domestic strut accessories and support products.

The Challenge

In early 2020, Phoenix reached out to Brandspire. The internal team aimed to preserve certain favored elements from the current site, but needed a more modern look. The existing site lacked SEO, even fundamental H1 tags, resulting in poor Google rankings.

What We Did

Brandspire embarked on a transformative journey with Phoenix, beginning with a complete redevelopment of their website. Transitioning from an obsolete proprietary system, Brandspire migrated the website to the versatile WordPress platform. This transition empowered their in-house marketing team to effortlessly manage and update content whenever necessary, fostering a dynamic and responsive online presence.

One of the key challenges addressed was the development of a sophisticated cross-reference database, capable of efficiently comparing thousands of parts. This database streamlined the user experience, enabling customers to navigate product information seamlessly.

Beyond the digital sphere, Brandspire extended its support to various marketing endeavors for Phoenix. This included the design of engaging catalogs, compelling trade show materials, and captivating product photography. Through these collaborative efforts, Brandspire established itself as a dedicated marketing partner, consistently delivering high-quality solutions that complemented the company’s brand image.

Services Provided

  • Web Design and Development
  • Search Engine Optimization
  • Product Photography
  • Landing Page Development
  • Trade Show Materials
  • Graphic Design
  • Sales Collateral

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